in your field - there is a creator in every niche providing answers to these searches . The real question is , who shows up when a user searches for something that is tied to value you as an individual or businesses offer ? Will you be found ?
For most , the answer is no . Maybe it ’ s because we don ’ t know where to start , or can ’ t clearly see how aggressively focusing on content creation can directly impact our businesses . For some it ’ s perhaps because our idea of content creation has been tainted by the reputation of the world of ‘ influencers ’. Whatever your reason may be , you might want to reconsider , and here is why :
Imagine standing in the midst of a large crowd at a conference . Over the speakers , you hear someone asking a question that only you seem to have an answer for because it is right up your alley of work you do in your industry . You volunteer to answer by raising your hand . Soon you are on stage answering the question to this crowd and before you know it , people are seeking your wisdom on different matters in your field . You end the conference very fulfilled because you not only have added value to your community but gotten some follow up business in the process .
This type of interaction happens every second online . The large crowd are the 5 billion internet users , and every minute , millions of questions are being asked of which you may have an answer to a few . Here you don ’ t raise your hand to answer . You create content to address the issues raised . This opportunity is available to everyone because remember - algorithms don ’ t discriminate .
Marketing has always been about getting the attention of people wherever they are , but many ignore the spaces that have the most eyes and continue to disregard the elephant in the room called content creation . As internet and social media adoption rates continue to increase , your online presence and content become just as important as your website .
It ’ s interesting to note that as professionals , we try to make the best first impressions when we physically meet and interact in corporate circles , but fail pathetically when it comes to making any meaningful impression where everyone is watching - social media !
It might take some unlearning and relearning to process , but there is a space for you on the internet , but it needs your participation through consistent generation of valuable content that is befitting to your primary target . Don ’ t ignore the potential at your fingertips . Don ’ t ignore the opportunities available for you and your business through content .
Just as my wife and I crossed the 100,000 milestone for continuing to ‘ answer the questions ’ our niche sent our way , there are numerous people waiting to hear your answer and perspective on things in your field or area of interest . There is a community waiting for you on the other side regardless of your niche .
My prayer is you don ’ t wait too long to take this leap , because the longer you take to mark your territory - questions you should be answering may end up on the platforms of content creators on the other side of the world .
Tomide Akinyemi is a digital strategist , content specialist and futurist passionate about helping organizations and individuals realize growth through content . You can commune with him via email at : Tomide @ powertalks . biz .
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