Healthcare Apps like Dr . Elsa can also be used as a patient virtual assistant to deliver patient education , medical alerts , and analyze their current mental status . They can monitor and offer medical assistance to patients especially in remote areas where clinical personnel may not be readily available .
Another application of AI that is transforming the Kenyan health sector is the Dictation Assistance using ( Natural language Processing ) NLP and Translation . Natural language processing can help medical experts deployed in remote areas to capture data from dictated notes , translate and store in the Electronic Health Records ( EHR ) despite language barriers . NLP can also help in sorting unstructured patient data including images and text to extract vital information for treatment .
AI in marketing has varied benefits to the company or organizations ’ marketing team . The use of AI in personalized banking marketing especially with the growing number of tech-savvy millennials in Kenya is not far-fetched . The tech-savvy population now forms a significant portion of the banking industry customers . This population is constantly looking for smarter digital banking solutions to help them make real-time spending and marketing decisions .
This is where AI assistants like chatbots will come in handy . AI assistants utilize AI techniques such as Natural language Processing ( NLP ) to offer personalized financial advice and customer service . Banks can reduce the volume of the call center by integrating their mobile apps with AI assistants to provide self-service solutions .
AI personalizes marketing to understand and improve customer experience . With the aid of AI , an organization is able analyze vast amounts of data and forecast each customer ’ s purchasing habits . This makes it possible for the marketing team to efficiently carry out targeted marketing campaigns . This means that AI is used to dynamically set product prices based on variables like demand , supply , customer profiles , and others to boost sales and profits .
For instance , in retail establishments like QuickMart , product prices are typically set , but with the help of AI tools , pricing can change over time , forecasting peak and off-peak times , and so on . Thus , AI actually simplifies a marketer ’ s job . AI equally simplifies complex tasks . This implies that when the marketing team incorporates AI into their marketing strategies , it is simple to complete tasks faster . The team does not have to go through each customer ’ s inbox to ask them if they want to buy something . All this can be done at once with a single click of a button , and the messages reach thousands of customers .
AI midwifes easy targeting and positioning . Unlike the traditional forms of advertising where advertisers could not easily tell who has been reached by a message and who has not , using AI tools helps the organization know , either in advance or after the campaign , the number of people the campaign is likely to reach . This helps advertising efforts and resources not go to waste and encourages new and innovative ways to target audiences and customers .
AI facilitates easy prediction . It means that the task of making better future predictions than humans is being taken over by artificial intelligence . Businesses that use artificial intelligence can analyze massive amounts of data much faster than anyone else . Predictive algorithms provide marketers with insight into what is to come based on market trends . Artificial intelligence now allowing businesses to predict consumer ’ s wants and needs .
AI can help achieve content personalization at scale where marketing teams are constantly challenged with delivering the right message at the right time to the right customer , and that ’ s where AI language technologies such as natural language processing ( NLP ), natural language understanding ( NLU ), and natural language generation ( NLG ) come into play .
Artificial Intelligence can improve copywriting : Rising consumer expectations for personalized experiences mean CMOs and senior marketers face increasing pressure to create content quickly and at scale . Copywriting that meets these consumer preferences demands human creativity but is notoriously difficult to scale . It is now possible to use linguistic science , machine learning , and natural language generation to guide the art of copywriting in a scientific way and create messages that are on brand every time . AI gets CMOs and their teams closer to the right words at the right time at scale .
Several start-ups already apply AI-driven solutions and incorporate them into existing product and service marketing offerings . For some , the technology serves as the most essential bedrock for their operations , giving them the means to operate in a multitude of sectors .
Start-ups such as Craydel , an edtech that uses AI have offered a comprehensive search solution for education opportunities . Data comparison and analytics connect students and institutions , with the goal of delivering long-standing results and fulfilling career dreams and expectations .
For tech start-up AIfluence , AI is the business itself . Offering an end-to-end solution for influencer marketing , the start-up deploys the technology as part of its campaigns and measurement systems , gathering audience insights to best identify and capitalize on individual tastes and trends .
The appliance giant LG launched a marketing campaign on its washing machine in the Kenyan market that uses AI to detect unique fabrics and optimize washing cycles to deliver clean clothes and ideal performance .
Most notably , AI has been used to automate and strengthen customer service and marketing . In ecommerce , Kenyan retail giant Jumia has deployed AI-driven solutions as part of its online shopping facilities . By November 2020 , Jumia ’ s chatbot was responsible for almost half of all customer inquiries , significantly reducing their telephone costs .
In conclusion , the next frontier lies in using AI to augment and extend one of marketing ’ s core contributions across the enterprise ; namely , the communication of ideas and messages using words and language both inside and outside the organization .
While a human element will always be essential for deploying and maintaining these innovations , we should expect AI to become more widespread and commonplace in the years to come . And , with the stage set , Kenya is ready to embrace the next technological generation .
AI has the potential to improve marketing operations , increase customer satisfaction , and drive economic growth in a digitalfirst world . As long as there is sufficient infrastructure to support its adoption , there ’ s no reason why AI should not impact Kenyan businesses and their marketing campaigns in a positive and potent way .
Joe Nyutu is a Leadership , Strategy and Culture expert . You can commune with him on this or related matters via email at : Josephnyutu @ gmail . com or reach him on YouTube : joe nyutu .