TECHNOLOGY
Power Of Artificial Intelligence In Giving Marketing Campaigns The Bite
By Joe Nyutu
Artificial Intelligence ( AI ) is when you make a computer like a little brain . You help it to learn by giving it a lot of words and pictures and numbers . If the computer hears you answer a lot of questions , later on it can quickly answer your questions . But it only knows what you show it and tell it , so it ’ s not as smart as you are .
Artificial Intelligence involves using computers to do things that traditionally require human intelligence . AI can process large amounts of data in ways that humans cannot . The goal for AI is to be able to do things like recognize patterns , make decisions , and judge like humans . Artificial Intelligence is the ability for a computer to think and learn . With AI , computers can perform tasks that are typically done by people , including processing language , problem-solving , and learning .
Artificial intelligence is a tool , much like other types of new technologies . The theory and development of computer systems able to perform tasks normally requiring human intelligence , such as visual perception , speech recognition , decision-making , and translation between languages . This the definition of AI .
Artificial intelligence examples in real life include manufacturing robots , selfdriving cars , smart assistants , healthcare management , automated financial investing , virtual travel booking agent , social media monitoring and marketing chatbots . Artificial intelligence is the simulation of human intelligence processes by machines , especially computer systems .
Specific applications of AI include expert systems , natural language processing , speech recognition and machine vision . It is also known as cybernetics . AI is added to existing products like banks and mobile money platforms . For example , AI is used in mobile money lending platforms like Tala and Branch for credit scoring . AI can also be added to nanny platforms to determine the trust levels of the nannies .
In agricultural marketing in Kenya , AI technologies such as machine vision for diagnosing soil defects and pests are expected to revolutionize the sector . One of the most significant threats to the growth of the agricultural industry in Kenya is the degradation of soil quality and deforestation . Through deep learning applications , farmers will be able to identify nutrient deficiencies and soil defects and receive corrective techniques on the palm of their hands .
Some marketing companies are using satellites and machine learning algorithms
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Several start-ups already apply AI-driven solutions and incorporate them into existing product and service marketing offerings . For some , the technology serves as the most essential bedrock for their operations , giving them the means to operate in a multitude of sectors . to predict weather and evaluate crop sustainability . The data is then made available to farmers , researchers and crop consultants based on their needs . AI-driven Chatbots have become popular in other industries especially for customer care . Farm Applications such as the Safaricom Digifarm can integrate chatbots in their app to offer virtual assistance to farmers . Using machine learning and deep learning technologies the chatbots can be designed to learn from farmers and farming data and provide instant and accurate advice and recommendations to farmers .
Artificial Intelligence in marketing is currently gaining importance , due to increasing computing power , lower computing costs , the availability of big data , and the advance of machine learning algorithms and models . There ’ s wide application of AI in various areas of marketing for example , Amazon . com ’ s Prime Air uses drones to automate shipping and delivery . Domino ’ s pizza is experimenting with autonomous cars and delivery robots to deliver pizza to the customer ’ s door , Lexus uses IBM Watson to write its TV commercial scripts , “ Driven by Intuition .”. It has even been asserted that AI will change the future of marketing substantially ( Davenport et al . 2020 ; Rust 2020 ).
A marketing campaign is a set of actions and efforts aimed at reaching customers and achieving specific objectives . A typical example of the application of AI in healthcare marketing is the AI-powered healthcare digital assistant called Dr . Elsa used in Tanzania . This is a mobile app that helps medical experts diagnose various diseases using medical data . By reducing the time spent in diagnosis it allows experts to serve more patients within a relatively shorter period of time .
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