PUBLIC RELATIONS
The Role Of Communication In Building The Right Organizational Culture
By Irene Mbonge
Culture refers to the shared values , belief systems , attitudes , and the set of assumptions that people in a workplace share . Embedded cultural influences in a company can change a few factors within , however , coherence across the company ’ s culture , strategy , and purpose can make it more appealing to employees and customers , as well as drive business value . Making culture an incredibly powerful factor in a company ’ s long-term success .
Communication is critical to developing a successful and functionally positive culture . Organizational cultures , often have apparent patterns of dress , the layout of workspaces , meeting protocols , and ways of working . These patterns come to life once they are effectively communicated across different departments within the organization . Of course , it is impossible to create a set of desirable organizational culture characteristics and assume everyone will appreciate it right away and get on board . Whether the purpose is to update employees on new policies , to prepare for a disaster , to ensure safety throughout the organization , or to understand the employee ’ s attitude , it is , necessary to integrate communication in all aspects of the organization .
Connecting and fostering the workplace culture is an arduous task that requires an ongoing effort from various teams and business leaders within an organization . Employee engagement can be influenced by how well the leadership orchestrates and communicate organizational culture . Employees ’ feelings about their role , the company ’ s direction , and the level of equality and fairness at work are all influenced by top-down communication , with the understanding that each action shapes the culture in which they operate .
Emotions , rather than rational calculation , are the driving force behind human behavior . This makes communication , a significant factor in creating an environment where employees can connect emotionally to become intentional about their roles . The end result is shaping and sustaining an organizational culture of a shared sense of purpose and motivation .
Purposeful communication impacts the thinking , attitudes , employees ’ behaviors , and customers alike . It goes beyond just
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It is difficult to find adequate solutions to organizational challenges when communication within an organization is less and poor . If communication is effective , the likelihood of efficient organizational performance increases , regardless of how the organization ’ s goals and objectives are defined . understanding the exchange of these ideas and hones in on why they exist . It is relevant to what a company does but broad enough to uphold the company ’ s culture . A company determines the headline of its story through the corporate strategy and the language through culture .
Communication is widely acknowledged to be critical for organizational functioning . It is difficult to find adequate solutions to organizational challenges when communication within an organization is less and poor . If communication is effective , the likelihood of efficient organizational performance increases , regardless of how the organization ’ s goals and objectives are defined .
A dysfunctional organizational culture can be detrimental resulting in a disastrous effect on a business . The Boeing Company was a linchpin in the awesome routine of modern air travel , one of the longest serving companies with a tremendous safety record , and their pilots could attest . The reputation was set to change from the minute Boeing released the 737 Max model . The first inkling of trouble came when a Boeing 737 Max aircraft crashed soon after take-off in Indonesia on October 29 , 2018 . All 189 passengers and crew died as a result . According to investigators , the pilots had asked to fly back to the airport . The company reported that there was an unknown error .
The second crash was on March 10 , 2019 . Again , all 157 passengers and crew were killed . Boeing grounded its entire fleet of 737 MAX jets . This began to make the once mighty Boeing questionable , was the current CEO still the right person to lead the company ? Had something gone awry with the company ’ s culture after decades of engineering excellence ? How did it come
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