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MAL:36:20 FIRST WORD Contact Marketing Africa limited P. O. Box 36481- 00200, 3rd Floor, Northstar Building, Lenana Road, Kilimani. Cell: +254 - 717 - 529 052 Email: [email protected] NAIROBI - KENYA Marketing Africa Team William Kalombo, Mutua Mutua, Riapius Magoma, Allan Muraya, Fred Ombati, Sebastian Bungei,Lucy Nyukuri Editorial Contributors Mutua Mutua Herman Githinji Janet Sudi Irene Mbonge Diana Obath Sid Boubekeur Gordon Odundo Prof. Alfred Omenya Robert Wamai Richard Wanjohi Eugene Wanekeya David Mugun Carolyne Gathuru Marion Wakahe Kepha Nyanumba Tiekie Barnard Dr. Maureen Owiti Mukui Mbindyo Valerie Ambetsa Thrity Engineer-Mbuthia Boniface Ngahu Nicholas Gachara Dr. Catherine Ngahu Walter Nyabundi Dr. Clifford Ferguson Vincent Oduor Dr. Mary Mugo Dr. Fred Mugambi Marketing Africa Magazine is published by Marketing Africa Limited. Views expressed in the articles and contributions are not neccessarily those of the publisher. The Publisher reserves all rights. Material may only be reproduced with prior arrangement and due acknowledgement to Marketing Africa Magazine. Feedback E: [email protected] W: www.marketingafrica.co.ke @MarketingAfrica Marketing Africa On Health Scare! It was a normal Saturday where John had invited his married daughter and her husband with their three children, two teenagers and a young child over to his house on the outskirts of Nairobi, a ritual they repeated once every month. About an hour after the family dinner John developed a fever and soon he started to cough and before long he was having difficulty breathing. And that was the start of a terrifying family drama that has become all too common in Kenya today. Under normal circumstances the obvious course of action would have been to get him into a car and rush him to hospital for attention. In fact the issue would have been which is the nearest reasonable hospital given that John is retired and does not have a medical cover. The fact that he does not have a medical cover has never been an issue given that he had always been reasonably healthy and his pension allowed him to take care of his and his wife’s basic needs and he still had the NHIF card which he had continued to pay for annually. The teenagers were the first to raise the alarm, with the media deluge that they are exposed to they had diagnosed the symptoms to be consistent with what the coronavirus caused and their next action was to realize with horror that now everyone in the house was infected. The teenagers then informed everyone with the authority derived from social media that since there was no cure for the disease all of them were going to die and they began to cry in self-pity at the inevitable doom that was theirs. John’s son in law noticed that his wife had instinctively picked the child and had wrapped her arms protectively around the child and he realized he had to take charge before the situation became a total panic. But he had a snag to contend with. If the teenagers were right and he did not have any way to dispute their assertions it would mean that all those in the household would be put in quarantine including the housemaid at their expense and a quick calculation indicated that would be around two hundred thousand at a government institution. This would be over and above what it would cost them to attend to John’s ailment and the worrying consideration of all the reported cases of mistreatment by being put up in unsanitary environments for isolation. That would be torture for his family. So against his better judgment he decided not to go into hospital that evening and took him to a clinic in the neighborhood requesting them to administer first aid and observe him while he stepped outside to call his wife to explain his game plan. He asked her to go outside so they could talk in private and explained that he would return to the house to take them home in case the ailment was corona related then they would have to self-isolate at home without informing the hospital that they had been in contact with the patient. He also asked her to let the mother in law know that she was to come with them and they would have to give a plausible explanation to the maid about their departure to the other house. He would have to figure out the next day how to handle the maid who was still in the dark. When John and his wife are away the practice was to give the maid an off but in this case they could not do that since if she was infected they would not be irresponsible and send her to her people. They would have to ask her to stay put. Further they would not be able to let the maid know what they were suspicious of since she would definitely talk to her peers and the issue would soon be broadcast and the whole neighborhood would be in a state of disruption, panic and worry. He went and took the family home leaving the maid behind and the whole exercise took about three hours and by the time he returned to the clinic he found that John’s condition had deteriorated and the clinical officer informed him that he needed machine assisted breathing which they did not have. And yes Mr. President, Universal Health Care is a lofty goal to pursue but why don’t we just start with adequate free medical cover for the elderly, the disabled and those living in absolute poverty. Next pay them a livable monthly stipend since most of them are sick because they are hungry. When people avoid being tested and actively campaign against testing because of financial considerations then it puts the government containment strategy at risk. The government needs to find a humane and viable way to deal with public safety and health. By now he was so tempted to just drive to Mbagathi and resign to whatever was the outcome but he could not wish away the reality that this had now become as much a financial scare as it was a health scare and it required rational planning. He called a few friends who informed him that there were pretty good health facilities that had mushroomed in South C area which were well equipped. He put John, who was by now loudly whizzing in the car and drove to South C and indeed he had a choice of very organized health outlets. John was admitted straight to a HDU unit and they started running tests to determine what was amiss. As it turned out John had a severe allergy attack and by the evening of the next day he was out of hospital and back home. But this is not the point of the piece! When the government puts in place measures that seem to punish citizens for falling sick then you can expect people to behave in irrational ways. Fighting this corona virus requires vigilance from all citizens so when they conspire to defeat the system it becomes counterproductive. We shudder to imagine what if John actually had Covid-19 and the devastation it would have wrecked while his otherwise sensible family was attempting to avoid draconian measures the government has implemented to fight the virus. When people avoid being tested and actively campaign against testing because of financial considerations then it puts the government containment strategy at risk. The government needs to find a humane and viable way to deal with public safety and health. In South C there are at least ten medical facilities that were originally residential houses. As impressive as this may sound it is a harsh indictment on our national health system which has failed hence enabling healthcare to be a lucrative private business rather than a public service to citizens. The family described above is a well to do middle class one so we leave it to your imagination how the scenario will play out in the informal dwellings. The country simply has no safety net for its citizens. The most vulnerable members of society are usually the poor and the elderly. And yes Mr. President, Universal Health Care is a lofty goal to pursue but why don’t we just start with adequate free medical cover for the elderly, the disabled and those living in absolute poverty. Next pay them a livable monthly stipend since most of them are sick because they are hungry. Taxpayers will gladly pay taxes that are used in such a socially responsible manner rather than stolen and squandered by political henchmen. It would also put a refreshing new meaning to the KRA slogan that ‘Kulipa Ushuru Ni Kujitegemea’. The two things that the pandemic has taught us is that we had better review our health infrastructure and policies and that the lack of a social safety net just makes it a lot harder for citizens to behave rationally and help the government manage a crisis. Harambees, food packs and essential supplies from well-wishers cannot be the primary response to national disasters. The Red Cross appears more organized than the government when it comes to responding to calamities. While the virus is threatening, locusts and floods are lurking in the wings! 02 MAL36/20 ISSUE