Magnus Spark_January 2025 Vol 4 vol.04. | Page 38

43 Magnus Spark , volume 4

Best Practices & Behavioral Patterns

HR

The Untapped Potential of People Analytics

While globally , people analytics is transforming HR decision-making , many Armenian HR teams are yet to fully embrace it . This gap limits HR ’ s ability to align with executive-level strategy . Companies integrating people analytics are 2.6 times more likely to achieve superior talent outcomes and business results . Organizations that prioritize data-driven HR practices also report 30 % higher profitability and 40 % lower turnover rates , highlighting the urgency of upskilling in this area .

Reframing HR ’ s Role

Many business owners view HR as an administrative function , overlooking its strategic potential . This disconnect often results in unclear roles and repeated efforts to define HR ’ s responsibilities in areas like recruitment and performance management . Setting clear expectations can unlock HR ’ s value as a key driver of long-term business planning .

43 Magnus Spark , volume 4