Magazine_Summer2021_063021 | Page 30

30 SUMMER . 2021
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What ’ s next in traffic safety : Top 4 industry innovations … built by Blue Line Solutions
In today ’ s world , traffic safety is constantly evolving . With the pandemic waning and summer underway , our schools are back to full capacity and more people are on the roads . That means school zone and highway safety is more critical than ever – along with the need to deploy our officers as effectively as possible . Blue Line Solutions helps police agencies get their jobs done . Founded by former police officer Mark Hutchinson , BLS blends
one-of-a-kind photo speed enforcement and compelling public education to save more lives and prevent tragedy before it happens . The company offers hassle-free , end-toend managed services , from equipment and surveillance to citations and collections . BLS is also the only mission-focused company of its kind , firmly grounded on the principles of giving back and honoring those who have fallen .
We sat down with Mark recently as he shared the top 4 cutting-edge industry innovations that are changing the way we think about traffic safety .
1 . Enforcement meets information : TrueBlue School Zone
BLS founder / CEO Mark Hutchinson stays on the forefront
Built by cops for cops , TrueBlue School Zone was modeled after the acclaimed , 21-year-old Click It or Ticket program . Using this proven methodology , TrueBlue School Zone features a comprehensive five-day preliminary study of a school to create strong baseline data which is shared with parents , schools , government and neighbors through social media , press releases and school communications . “ We ’ re basically saying , ‘ Hey , we watched your school carefully ,’” Mark explains . “’ Can you believe that 2,025 people dangerously sped through your school zone in just five days ?’” Next comes a 30-day warning period , where speeders receive written notices but no tickets , followed by actual citations issued . BLS conducts speed studies repeatedly during these initial stages – and the results have been extraordinary . In Jefferson , GA ’ s mid-program study , there was a 95 % speeding reduction in the elementary school zone and an 86 % reduction at the high school . Another report from South Fulton , GA , shows an 82 % reduction in speeders in the first 90 days of the program among 10 school zones . “ 64.5 % of the reduction was achieved during the public information , education before the 1st ticket was written ,“ Mark added . “ This isn ’ t about making money … it ’ s about saving lives .“
2 . Because precision matters : Why LIDAR ?
State-of-the-art LIDAR uses an infrared laser-beam that precisely pinpoints a specific vehicle and instantly calculates its speed on a road or even a multi-lane highway . It ’ s powerful , extremely fast and 100 % effective .
“ Blue Line Solutions is the industry ’ s only company that leverages lane-dedicated , single-beam LIDAR technology ,” Mark tells us . “ We can definitively prove that the vehicle our equipment captured was the only vehicle in question . Also we manage every aspect of the citation process , freeing up manpower for more important work .”
3 . Triple threat : ALPR , surveillance and automated enforcement
What ’ s the best way to capture criminals , recover stolen cars and save children ? It ’ s TrueBlue ALPR – another leadingedge suite of BLS systems . Engineered for both stationary and mobile use , TrueBlue is the most formidable license plate recognition program available anywhere today , leveraging a sleeker , self-contained design that can be run completely on solar energy .
And it ’ s available at no cost . “ We offer a 1-for-1 program to our agency partners ,” Mark explains . “ You get one ALPR camera for every school zone photo speed camera – and the cameras can be placed anywhere in the jurisdiction .”
Adding TrueBlue ALPR to mobile surveillance cameras reinvents how an agency combats crime . Now a trailer can be moved according to an agency ’ s changing needs , streaming video in real-time , identifying individuals from 1,000 feet away and generating customized data .
4 . Smarter intelligence : Introducing C . I . N .
Perhaps the most exciting news is BLS ’ s breakthrough Criminal Intelligence Network ( C . I . N .), scheduled to launch shortly . Think of it as a national fusion center , where agencies across the entire country can seamlessly share information gleaned from ALPR hot lists , record management systems ( RMS ), social media platforms , websites and blogs . Superior intuitive analytics then transforms all of this random , disjointed data into actionable , predictive information , connecting facial characteristics and Amber alerts to driving patterns and 911 transcripts .
To
learn more , visit bluelinesolutions . org or call ( 423 ) 541-9316

30 SUMMER . 2021

“ C . I . N . dismantles silos and creates relevance in irrelevant data ,” Mark says . “ It will revolutionize how we stop crime , combat terrorism , drugs and gun trafficking and locate missing children . And C . I . N , is solid and secure , with servers housed at the NLETS data center .”
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