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PICA-X X heat shield could withstand hundreds of returns from low Earth orbit; it can also handle the much higher energy reentries from the moon or Mars. Musk, who is SpaceX’s chief designer as well as its CEO, is involved in virtually every technical decision. “I know my rocket inside out and backward,” he says. “I can tell you the heat treating temper of the skin material, where it changes, why we chose that material, the welding technique…down to the gnat’s ass.” And he pushes his people to do more than they think is possible. “There were times when I thought he was off his rocker,” Mueller confesses. “When I first met him, he said, ‘How much do you think we can get the cost of an engine down, compared to what you were predicting they’d cost at TRW?’ I said, ‘Oh, probably a factor of three.’ He said, ‘We need a factor of 10.’ I thought, ‘That’s kind of crazy.’ But in the end, we’re closer to his number!” Musk’s relentless pushing has paid off. A recent study by NASA and the Air Force finds that it cost about $440 million for SpaceX to get from a blank sheet of paper to the first Falcon 9 launch (a figure, Musk says, which also includes most of the Falcon 1 development). If NASA had done the same thing, with its management structure and traditional use of aerospace contractors, the study finds, it would have spent three times that much. If SpaceX’s progress sometimes seems like a 21st century replay of NASA’s early history, that’s partly because the t company has greatly benefited from the space agency’s vast technical archive. “We’re standing on the shoulders of giants,” Mueller says. “With the Apollo program they learned so much. And we can get access to all that. We use that tremendously. A private privat company in a vacuum could not do what we did.” But as for SpaceX’s organizational style, it’s Silicon Valley, not NASA, that had the most influence. In Hawthorne, where everyone including Musk works in cubicles instead of offices to encourage communication, on, the buzzwords of the business culture—lean lean manufacturing, vertical integration, flat management— management are real and fundamental. Says former SpaceX business development director Max Vozoff, “This really is the greatest innovation of SpaceX: It’s bringing the standard practices of every other industry to space.” Having almost all of SpaceX’s engineers under one roof means the process of designing, testing, and improving is greatly streamlined. One NASA manager who visited SpaceX quips that when there is a new problem p to solve, “it looks like a flash mob” in the hallway. Some observers have questioned whether SpaceX’s smaller workforce can build and operate a vehicle safe enough for astronauts to fly (see “Is It Safe?” April/May 2009). But former astronaut Ken Bowersox, wersox, who joined