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of dollars a pop,” explains former NASA associate administrator Alan Stern. “[Defense department customers] do don’t care whether [the launch cost] is $100 million or $300 million; it’s in the noise. What they want is a guarantee it’s going to work.” And, says Stern, the track records of Atlas and Delta are nearly flawless. “They’re spectacular…. That said, they’re very expensive.” United Launch Alliance, the consortium of Boeing and Lockheed Martin that produces both the Delta and the Atlas, does not make its prices public. But budget documents show that in 2010 the EELV program received $1.14 billion for three rockets—an an average of $380 million per launch. And prices are expected to rise significantly in the next few years, according to defense department officials. Why? Musk says a lot of the answer is in the government’s traditional “cost-plus” plus” contracting system, which ensures that manufacturers make a profit even if they exceed their advertised prices. “If you were sitting at a n executive meeting at Boeing and Lockheed and you came up with some brilliant idea to reduce the cost of Atlas or Delta, you’d be fired,” ” he says. “Because you’ve got to go report to your shareholders why you made less money. So their incentive is to maximize the cost of a vehicle, right up to the threshold of cancellation.” That’s a little overstated, says Stern. Yes, rockets are expensive largely “because the system allows it.” But in today’s economy, ULA’s military customers are calling for prices to come down. “I know that they have an incentive to reduce their cost,” Stern says, “but it’s at the margin.” In other words, ULA’s cost-saving c efforts are limited by the high overhead associated with traditional ways of building and launching rockets. Musk says that overhead starts with how the launch vehicle is designed. The workhorse Atlas V, for example, used for everything from planetary pla probes to spy satellites, employs up to three kinds of rockets, each tailored to a specific phase of flight. The Russian-built Russian RD-180 first- stage engines burn a highly refined form of kerosene called RP1. Optional solid- solid fuel strap-on on boosters can provide p additional thrust at liftoff, and a liquid hydrogen upper stage takes over in the final phase of flight. Using three kinds of rockets in the same vehicle may optimize its performance, but at a price: “To a first- first order approximation, you’ve just tripled trip your factory costs and all your operational costs,” says Musk. 32