Part 1: Getting Ready for Negotiations
Phase 1: Preparing the negotiation
Broker: Advantages
Allows the fastest introduction in the market
Allows to have a presence in the market
Allows measuring the market without the risks
involved in starting own operations in the
country
Broker: Disadvantages
Customers belong to the broker, not
your company.
There is a risk that the broker may
change providers.
LIMITED after-sales service.
Allows to have control over the price and
marketing of the product
Allows to give greater attention and
monitoring to customers
Export Platforms | Module 6: Making the Sale
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