GOING
SPEAK PUBLIC
YOUR TRUTH
acquisitions, but by going public, they will have a dramatically
increased ability to pursue transformative acquisitions through
increased access to capital and growth opportunities.
What people don’t know about SLANG—and this is one of their
strong suits—is that through their acquisitions and the brands
they have under their banner, they have sold (by far) the highest
number of servings of branded THC products in the industry.
The reality is, going public is the only logical step forward for the
company because they already have a massive amount of market
penetration. O.penVape, for instance, was launched in 2011 and
can now be found in 10 US states. There are no other brands on
the market with that type of penetration and no other companies
have a similar track record of success.
Though the focus of the company has always been on acquiring
and developing existing market-proven brands, they have also
taken the view that these brands need to maintain a high level
of consistency across markets. As Peter put it, “We like to joke
that no matter if you’re in Portland, Oregon; Portland, Maine;
or Portland, Jamaica, if you try any given SLANG product, your
experience will be exactly the same. Very few companies in
the industry can claim that.” It couldn’t be said better. One of
the hallmarks of a good company is the ability to maintain a
consistent product offering across multiple markets.
Furthermore, they aren’t afraid to enter into competition with
other brands. In fact, they actively seek out the most competitive
markets and thrive in them, allowing SLANG to truly claim that
they have built a long-lasting brand affinity with customers. Part
of the reason they are able to do this comes from the scaling of
existing brands using proven business processes, which allows
the end user’s experience to be consistent across their entire
distribution footprint.
Companies go public every day. Companies also fail every day.
The best companies are the ones that are poised for growth
before they choose to make the leap into public trading. SLANG
is the perfect example of that. Not only do they have a proven
track record of success, but they already have a plan for growth
beyond going public and know how the additional funds can be
used to leverage that success.
For more information, visit them online at slangworldwide.co
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