FROM GRASS ROOTS TO BIG BUSINESS
FROM GRASS ROOTS TO BIG BUSINESS:
CANNABIS IN MICHIGAN TODAY
AS MORE states begin to legalize cannabis, whether for medicinal or recreational use, it should come as no surprise that business is booming. The cannabis industry is an emerging market that is showing no signs of slowing down, and Michigan is putting that opportunity on full display for the world to see. Michigan is the second largest medical cannabis market, just behind California, showing a high density of patients and caregivers.
In November, Michigan voters are going to the polls to decide whether to make cannabis legal for recreational use in the state. With that in mind, the discussion can shift to why Michigan is so successful in this area and what is being done to further that success.
This is an exquisite moment in history for the state as it enters a phase of enormous opportunity for business and investment that occurs just a few times in a lifetime. Now is the time for people to invest and get involved. Here is why:
• The market is a massive blank slate, untouched by major commercial institutions and brands.
• A favorable commercial framework has just come online this year that allows for the stacking and integration of licenses for massive facilities, paving the way for a healthy industrial boom.
• A proactive regulatory partnership with state bodies has established some of the most liberal patient rights, and one of the most businessfriendly state environments.
• As the market is new, all brands and products have equal opportunity— established or new.
• The cost of customer acquisition is the lowest it will ever be.
• Cannabis is what people are talking about, but hemp is also positioned to be a big winner in Michigan!
Setting the Stage for Success— Community before Competition
While signs point to a“ perfect storm” for Michigan’ s cannabis and hemp industries, all emerging markets come with risk. Learning from many other states, Michigan leaders realize that the stage must be set properly for success to be realized.
As in all emerging markets, companies will recognize the opportunity and seize the moment. Activists are more motivated than ever, getting their membership moving. Pro-cannabis activists and politicians are
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