Part 1: How to prepare a production plan
Customizing the product
Demand-driven customization
Some modifications require to adapt the
domestic market product for use in the
target market.
Information obtained from your market
research is essential for deciding how to
customize your product.
Some factors to consider:
Time / frequency of consumption
Taste and appearance,
Cultural preferences,
Certifications required by the buyer or
consumer.
Export platforms | Module 4: Getting to market
Oreo launches wasabi and hot chicken
wing flavors in China
| 4