Part 1: How to prepare a production plan
Customizing the product
Product Adaptation
The first step in developing a production
plan is to decide if a product requires
adaptations.
Why is the customization of a product
necessary??
It helps to ensure your product is more
rapidly accepted by consumers.
A well-accepted product may reduce
the initial marketing costs required to
launch the product.
It may be required to satisfy certain
regulations.
Export platforms | Module 4: Getting to market
Logistics-
driven
customization
Demand-
driven
customization
Regulations-
driven
customization
Drivers of product
customization
| 3