Part 1: Market Research
Market segmentation
It is the process of dividing the market into homogeneous groups.
Markets involve people with different products needs and preferences
Importance, it allows to :
design specific marketing combinations for each group.
better specify the objectives.
better distribute resources.
evaluate the results.
Consumer markets Individuals with different desires, buying power, location,
and buying practices.
Industrial markets Industrials, service companies (hotels), transport,
wholesalers or retailers.
Governmental markets Ministries, army, penitentiaries, hospitals, etc.
Export Platforms | Module 2: Assessing Export Opportunities
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