M2_P1_EN M2_P1_EN

Part 1: Market Research Market selection (filtered) Valuation criteria Country 1 Country 2 Country 3 + 3 + 3 + 2 -1 + 2 + 3 + 2 + 1 -3 0 + 2 + 1 + 2 + 1 + 3 + 3 + 2 + 1 + 2 + 2 + 1 + 1 + 1 + 1 + 1 + 3 + 3 + 2 0 + 2 + 2 -1 + 1 + 23 + 19 + 6 Market access • • • • Geographical proximity Import barriers Availability of information Perception of your country in the market Buying potential • Size of the market • Growth perspectives • Previous experience (exports of your country) • Potential demand (volume of imports) Operational risks • Risk of the country • Commercial risk • Availability of coverage instruments TOTAL Export Platforms | Module 2: Assessing Export Opportunities Other criteria for filtering : Ease of entry Competition strength Product modifications Requirements for the entry of products  Entry cost     Generally, primary information is required. | 6

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