Part 1: The importance of planning
Planning
Factors to keep in mind when planning an exporting venture
Cyclical process Planning involves
making decisions, monitoring those
decision to identify progress and
evaluating the achievements to feed into
future planning activities .
Dynamic process Internal and
external needs change.
Market is VUCA (Volatile, Uncertain,
Complex and Ambiguous) Companies
must adapt themselves to this reality.
Flexibility It is a key characteristic to
respond to changing circumstances..
Export platforms | Module 2: Business plan for export
| 3