Part 1: The importance of planning
Planning
Why planning is important?
Clearly lays out where the exporting
company wants to go and how it will get
there.
Allows to anticipate possible challenges
(proactive mode) instead of responding to
unanticipated events after they occur
(reactive mode).
Helps to manage and reduce business-
related risks.
A plan is a formal product of planning.
Where
How
Now
Export platforms | Module 2: Business plan for export
| 2