M1_P2_EN M1_P2_EN | Page 10

Part 1: The importance of planning Executing your business plan Step 2. Gathering information  Sources of information :  Primary sources: Employees, customers, suppliers, competitors, consultants, commercial attaches, colleagues, fairs, missions.  Secondary sources: Internet, commercial databases, publications.  Collecting, revising and distributing information is a continuous process  Information and integration  Requires commitment from all areas of the organization.  Allows to recognize the interdependence.  Improves communication. Export platforms | Module 2: Business plan for export | 10