Part 1: The importance of planning
Executing your business plan
Step 2. Gathering information
Sources of information :
Primary sources: Employees, customers,
suppliers, competitors, consultants, commercial
attaches, colleagues, fairs, missions.
Secondary sources: Internet, commercial
databases, publications.
Collecting, revising and distributing information is
a continuous process
Information and integration
Requires commitment from all areas of the
organization.
Allows to recognize the interdependence.
Improves communication.
Export platforms | Module 2: Business plan for export
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