M1_P1_EN M1_P1_EN | Page 5

Part 1: Exporting: Are you ready? Exporting: What’s in it for you? Challenges of exporting  Commercial risks  client risks (poor communication, products payment) and country risk (wars, insurrections, economic crisis, shortage of foreign currency).  Lack of focus  balance between local and international markets, wasting efforts responding to unsolicited enquiries.  Tight cash flows  usually you must invest significant sums of money before getting the first order. Export platforms | Module 1: Getting ready | 5