M1_P1_EN M1_P1_EN | Page 4

Part 1: Exporting: Are you ready? Exporting: What’s in it for you? Challenges of exporting  Increased need for capital  extra travel, production of new marketing materials, hiring additional staff, modify packaging, product adaptation, etc.  High level of commitment  it takes time, willingness, effort and resources to establish and maintain the presence in foreign markets.  Staying in for the long haul  depending on the product it may take time to see a significant return on your export investment. Export platforms | Module 1: Getting ready | 4