M1_P1_EN M1_P1_EN | Page 12

Part 1: Exporting: Are you ready? Exporting: Are you ready? Export readiness evaluation N° 10 11 12 13 14 15 Question Yes No Have you defined a promotional strategy? (product registration at supermarkets, bulk purchase discount, quick payment discounts, bonuses, products for tasting activities, samples, etc.) for your product (s) Have you defined your export costs? (Transportation, insurance, fees, customs clearance, etc.) Have you defined your export prices according to the Incoterms? (Ex Works, FOB, CIF, etc.) Do you know the break-even point of your export initiative? Have you defined the methods of payment that you are willing to accept? (Open Account, Payment in Advance, Letter of Credit, etc.) Do you know how to prepare and ship your products for the export market? (packaging, preparation of pallets and containers) Export platforms | Module 1: Getting ready | 12