The specifics will vary from one label to another, but one thing should be consistent — signing to a label should mean adding in a team member (or several) that you can trust.
What do artists need to research before even considering the route of being signed to a label?
I think first and foremost bands need to decide what it is they actually want. There’s this trap that bands can get sucked into, where they go the label route because that’s how it’s always been, and they figure that’s what they should do too if they want to really “make it”. The problem is they haven’t really taken the time to think about what they want, or what “making it” even means to them, particularly long term. Once you sort that out, make sure you find a label that not only shares the same visions as you, but works with artists who you respect, who have had the success you see for yourself.
What should artists always look out for when getting signed to a label?
Again, I think it’s about finding a label whose visions for your brand and your progression align with yours, and making sure the artists they currently work with are artists you respect and whose paths you’d like to replicate. It’s important that it feels like you’re part of a team, and that includes your label mates.
We do know that the value of the pros and cons of getting signed vs. going indie are different for each artist. Can you give us a guideline as far as how an artist should know whether going indie vs getting signed is the best route to take for them?
I think this is something that is going to vary from artist to artist, and that they just have to be honest with themselves. Don’t think that getting signed will solve all your problems, but don’t be afraid to explore your options either. Signing to a label usually means giving up some of your freedom (as does working with any kind of team) but it doesn’t have to be negative. Be flexible, but practical, and just make sure you’re always keeping the band’s best interest in mind (versus your own personal interests) and above all, trust your gut. It usually knows the right answer before you do.