METHODOLOGY
Interbrand’ s 17th annual report analyzes how brands help grow businesses— from delivering on customer expectations to driving economic value. This methodology was the first brand valuation method to become ISO certified.
The ranking is based on three key components that contribute to a brand’ s cumulative value:
• The financial performance of the branded products and services
• The role the brand plays in influencing customer choice
• The strength the brand has to command a premium price or secure earnings for the company
178,119 $ m
133,252 $ m
73,102 $ m
72,795 $ m 53,580 $ m 52,500 $ m
51,808 $ m
50,338 $ m 43,490 $ m 43,130 $ m
41,535 $ m 39,381 $ m 38,790 $ m 36,952 $ m 32,593 $ m
The Top 100 brands have a combined total value of USD $ 1,796,384m, an increase of 4.8 % from 2015.
For the complete Top 100 ranking and the report with comprehensive analysis of growth, sector and industry trends, visit www. bestglobalbrands. com.
123