WHO ARE THE MOVERS AND SHAKERS
OF TODAY’ S LUXURY BRAND MARKETS?
LUXURY LIVING u
WHO ARE THE MOVERS AND SHAKERS
OF TODAY’ S LUXURY BRAND MARKETS?
INTERBRAND RELEASES 2016 BEST GLOBAL BRANDS REPORT
Leading brand consultancy, Interbrand have named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking with Tesla and Dior entering the Top 100 brands.
Now in its 17th year, the report reveals the Anatomy of Growth, and features an insider’ s view of how great brands grow great businesses.“ It’ s clear the best global brands are not just weathering change, but driving it,” says Jez Frampton, Interbrand’ s Global Chief Executive Officer.“ They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”
‘ MOVERS AND SHAKERS’
• The largest growth was achieved by Facebook( 48 percent growth), Amazon( 33 percent), LEGO( 25 percent), Nissan( 22 percent) and Adobe( 21 percent).
• For the fourth year in a row, Apple and Google claimed the top positions. Apple’ s brand value grew by 5 percent to USD $ 178,119m, while Google’ s brand value rose 11 percent to USD $ 133,252m. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10.
• Hermes continues to grow improving this year by 17 %, this is the highest increase within the retail sector and expands upon its 22 % increase from last year
• Retail is the Top Growing Sector, increasing 19 percent, followed by the sporting and luxury sectors— each experiencing a 10 percent increase.
• Prada dropped dramatically in the rankings with-12 % compared to last year
• Hugo Boss suffered one of its worst years dropping out of this year’ s top 100
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