In the mid-1990 Piaget launched an iconic jewellery collection with its Possession line, representing the power of love depicted as forging a link between two elements. Next came its Limelight creative collections, inspired by the glamour of Hollywood’ s Golden Age, with generous dimensions, purity of form and surfaces set with diamonds. Many offshoots of this iconic collection have succeeded in creating a new element of surprise. The Limelight Paris-New York collection, for example, is inspired by the dazzling architecture and haute couture of those two great metropolises. The Limelight Precious Couture collection is also inspired by the world of fashion, and specifically lace, corsetstrings and the decorative details found on many garments.
In 2014, Piaget celebrated the 140th anniversary of its founding by presenting a special collection entitled“ Extremely Piaget” at the 27th Biennale des Antiquaires show in Paris. The collection, consisting of 88 pieces of jewellery and 37 watches, showcased a key period in the creative history of Piaget, the 1960s and 1970s, enhanced by the most precious materials: diamonds, emeralds, sapphires, hard stones and gold. The audacious designs played with asymmetry, fluidity and stylisation. In the case of certain pieces, the distinction between jewel and watch completely disappeared. Colour was all-important, particularly with regard to the numerous hard stone dials, a Piaget signature feature.
“ Always do better than necessary”: A passion for innovation
Constantly reinventing themes that are close to Piaget’ s heart, is part of the Piaget DNA. Its designers take their inspiration from Hollywood glamour, garden magic or the universe, and it is the fervent desire to constantly experiment and explore potential new avenues both in terms of technique and aesthetic design that enables Piaget to continually write new pages in the history of Haute Horlogerie.
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