THE RISE OF THE WATCHMAKER-JEWELLER
LUXURY LIVING FASHION u
THE RISE OF THE WATCHMAKER-JEWELLER
At the time of their creation, the first two ultra-thin calibres, 9P and 12P, offered a new aesthetic freedom and provided the opportunity to give full expression to an incomparable spirit of creative fantasy. Piaget watches became jewels in their own right, extravagant items set with diamonds, rubies and emeralds. Having become the uncontested jeweller of the watch movement and the alchemist of the finest gems and ultra-thin calibres, Piaget now turned its attention to creating authentic pieces of jewellery in a refined style. Enamelling, miniature painting, guillochage, engraving and gem-setting were among the many techniques to which the brand paid close attention.
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Now a jeweler in its own right, Piaget creates jewels that is either unique pieces or produced in limited editions, and which are both experimental yet respectful of tradition exclusively using only gold or platinum both for its watches and jewellery.
At the apex of fashion and contemporary culture, Piaget’ s Haute Joaillerie creations have taken their place on the international stage, much sought after by countless stars and famous personalities.
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