Luxury Indian Ocean old_Luxury Mauritius No2 Édition 2015 | Page 20

What can Mauritius do for you? MAURITIANS HAVE GAINED UNPARALLELED KNOWLEDGE OF AFRICAN BUSINESS COMMUNITIES IN ALL THEIR COMPLEXITY. appropriés pour ce continent. Fidèle à son histoire, Maurice est au XXIe siècle plus que jamais un tremplin entre la région océan Indien et le reste du monde. À vous de vous en servir ! A hard-nosed businessman asked me this question just the other day. And another one: ‘why promote Mauritius to foreign investors with photos of the beach and the sea? That’s not what Mauritius has to offer at all!’ Of course not! It isn’t the beach, though it does stand for the context and the quality of life, but the high rise office blocks of Ébène and Port Louis that show why this small island nation in the Indian Ocean rides high in the business rankings: 20th in the World Bank’s Doing Business 2014 listing; 45th in the Global Competitiveness Index. And number one in Africa! What’s the secret? Well, such success didn’t come on a plate. A number of right decisions were taken at the right time. Nicolas Maigrot, CEO of the Mauritian conglomerate IBL, says: ‘A strong and diversified economy, a bilingual population, a large modern road network, LUXURY MAURITIUS a well-developed aviation infrastructure, an advanced telecommunications network, an active free port, a strong forward-looking legal framework, as well as international calibre financial services – all are important.’ Today Mauritius is one of the foremost providers of foreign capital in India. It has grown its expertise through a network of double taxation agreements. They underpin the credibility and sustainability of its financial services. By paying the same attention to encouraging and supporting international investment flows, Maurice is developing a more regional future. Today the country is turning to Africa. Growth there is strong. This is also where new business opportunities are emerging, that the Asian Tigers have been particularly quick to conquer. So much so that the United States, seeing itself overtaken by its competitors, is now trying to make a comeback. Hoping to make up for that “lost decade”, didn’t they just organise the very high profile summit of the African and Asian Heads of State in August 2014? Fully aware that geographical proximity presents an opportunity, the Mauritian 20 government has played an active role in promoting regional trade agreements within the SADC (Southern African Development Community) and COMESA (Common Market for Eastern and Southern Africa). More recently, Mauritius has been working to promote regional investments as well as trade: 34 agreements for the protection and promotion of investment have been signed with its African neighbours, 18 of which are already in force. The result is that using Mauritius as a platform for African investments is becoming synonymous with better guarantees against political risks. With well-established financial structures, investment in Africa via Mauritius can also build on its social, cultural and managerial expertise. Here Mauritians have a head start. The major Mauritian groups have investments in trade, agriculture and energy. Mauritian consultants have been on frequent missions in Africa since the 1980s. Mauritians can work with both Anglophone and Francophone Africa. Mauritians have gained unparalleled knowledge of African business communities in all their complexity. Therefore, some companies are now offering their customers not only financial and legal solutions to support their investment but also guidance in the selection of appropriate business models for the continent. True to its history, Mauritius in the 21st century is more than ever a platform between the Indian Ocean region and the rest of the world. Now it’s up to you to take advantage of it!