Luxury Indian Ocean LUXURY INDIAN OCEAN #9 EDITION 2019 - 2020 | Page 84

MAURITIUS
LUXURY ESTATES MAURITIUS
structured, the projects have allowed whole
areas to be developed in a planned and
integrated manner. The promoters behind all
five projects are part of large business groups
with significant land assets. They are therefore
eager to protect their reputations, in particular
by adhering to the highest European
standards.
What does Luxury Estates
Mauritius intend to achieve?
Christine Marot: First of all, we wanted
to create a platform to set out the benefits of
investing in Mauritius, the better to reassure
investors. A large number of promoters
haven’t lived up to their promises, and have
therefore tarnished the island’s reputation...
In contrast to those projects, the Luxury
Estates Mauritius label allows us to highlight
the quality, reliability and sustainability of our
developments and the various other services
that we provide.
Patrice Legris: In other words, we want
to redeem Mauritius’ reputation and promote
it worldwide as the land of opportunity that
it is. Our common branding also allows us
to coordinate our communication efforts
and promote Mauritius as a destination in
markets where it isn’t as well known, such as
in the Benelux countries.
Jyoti Jeetun: The label’s aim is to
distinguish us from other projects on the
island. We have the same long-term vision
when it comes to development: we are not
just here for the short term. We also offer our
clients an entire lifestyle, from real estate to
a wide range of leisure activities, restaurants
and even office spaces. We are talking about
inclusive and integrated models that are
designed for sustainability and that meet
responsible development standards.
How will this label help you stand
out on the international real estate
market?
Patrice Legris: It allows us to speak with
one voice, to send a single, coherent message,
and to position ourselves as the standard-
setters in the Indian Ocean. Potential
investors need to know that the label’s
estates are backed by shareholders from the
country’s largest business groups, who intend
to safeguard their reputation by offering
high-quality real estate products alongside
premium services.
of property development and management
services, and give our clients peace of mind by
working with them every step of the way.
What makes the Mauritian market
attractive?
Dominic Dupont: In addition to
its exceptional living environment
and fascinating culture, Mauritius is a
well-regulated country with attractive
opportunities and fiscal arrangements. Its
economy is dynamic, it is politically stable
and it has historically had close ties with
France, the United Kingdom and South
Africa. English and French are widely spoken
and the country benefits from a strategic
location at the crossroads between Asia,
Europe and Africa. The country also offers
investors advantages such as an attractive
business environment, a favourable tax system
and international standards of ethics and
governance.
How do you think Mauritius’ luxury
real estate market will evolve in the
future?
Patrice Legris: The market will gradually
tighten and only the soundest projects will
remain the long term. There is also a trend
towards increasingly integrated, eco-friendly
buildings. The definition of luxury has
evolved, and bling is no longer in! Finally,
I think we will need to offer a variety of
new activities to make an impression and a
difference.
"Ce label nous
permet de mettre
en avant la qualité,
la fiabilité et la
pérennité de nos
projets."
- Christine Marot, CEO, Blue Life
Mont Choisy Golf &
Beach Estate
Azuri Ocean & Golf
Village
Anahita Mauritius
La Balise Marina
Heritage Villas Valriche
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Christine Marot: We’ve joined forces
under the Luxury Estates Mauritius label
because of a desire to level the real estate
market up. Construction standards are
becoming stricter, while changes to the legal
framework are leading to a more clearly
defined market. In the future, the challenge
will be to position Mauritius as an appealing
“lifestyle” and “investment” destination –
in particular by providing quality rental
management services and attractive rental
returns.
5
Jyoti Jeetun: We are all driven by the same
desire to develop our businesses sustainably
and inclusively. It was important to us to
create this label in order to reassure potential
clients and demonstrate our professionalism
and integrity. We offer a comprehensive set
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