CAN YOU TELL US ABOUT A
RECENT PROJECT YOU HAVE
IMPLEMENTED?
We’ve recently launched phase 1 of our
adaptive website solution across the
global Nobu portfolio. We are getting
rid of the concept of a dedicated
homepage. We are adding virtual
wallets as part of our payment gateway
and providing guests with data-based
recommendations. Over time our
websites will be individually targeted
and personalized based on behaviors,
interests, geography, look-alike
modeling etc. The business objectives
are to increase guest engagement,
interactions, services, conversions, and
purchase confidence and efficiency.
WHAT HAVE BEEN YOUR
BIGGEST LEARNING CURVES?
WHERE WOULD YOU ADVISE
HOTELIERS TO START
WITH DIGITAL REVENUE
OPTIMIZATION.
We all know digital (data, ecommerce,
technology, marketing etc.) plays
a critical role in driving today’s
business growth and success, but
it is changing the way people (re)
think their hotel business and how
to incorporate digital—which is still
one of the biggest learning curves.
Business isn’t about making money,
it’s about maximizing profit. We need
to challenge the processes and the
mindsets of the past and the current
and incorporate digital (not as an
add-on to whatever has been done)
but instead to rethink what and how
you are operating your hotel business.
Reshaping the current environment
will produce a future of improved
efficiency, increased effectiveness,
lower costs, broadened reach, and
higher returns.
I recommend hoteliers should always
focus first on their lowest hanging
fruits. What digital channels, efforts
and/or markets bring in the most
business success, in terms of profits?
How can you do more on these
channels to ensure even higher
returns?
Nobu Hotel Palo Alto
ILHA 27