WHAT CAN
ATTENDEES
EXPECT FROM
YOUR TALK ON
DIGITAL REVENUE
OPTIMIZATION
AT THE ILHA’S
INSPIRE SUMMIT IN
DECEMBER?
26 ILHA
Within the hotel industry, “Digital”
is often referred to as marketing,
advertising and ecommerce; while
“Revenue Optimization” is often
referred to how we generate revenue
and expand our distribution. These two
departments within a company most
often find themselves working against
each other, although both departments
aim to achieve the same ultimate end
goal of trying to generate business
and revenue; but their mindsets and
approaches toward the end goals are
different. What the attendees will
take away from this session is: when
we combine the Digital and Revenue
Management mindsets, we get a new
way of looking at hotel business through
the comprehensive commercial lens.
Attendees will learn how to identify
and maximize hotel profitability and
exposure, by combining the science and
art of ecommerce, distribution, data
intelligence, consumer psychology and
technology.