WHAT DO YOU BELIEVE IS
THE SUCCESS BEHIND YOUR
BRAND? HOW DO YOU
DIFFERENTIATE YOURSELF?
We work successfully with a few hundred hotels and resorts
that have chosen one (or more) of our business models for
their lifestyle offering; from freestanding boutiques inside
hotel lobbies (like Marina Bay Sands, in Singapore), to
exclusive custom embroidered swimsuits (The Royal Monceau,
in Paris), to staff uniforms. We can improve the way our clients
enjoy their vacation. We are able to transform the customer
experience at these holiday destinations thanks to our partners
such as our head of Wholesale, Stephen Budd, who is key to
expanding this market segment in which we see such great
potential.
WHO IS YOUR TARGET MARKET? WHAT ARE
THEY LOOKING FOR WHEN THEY CHOOSE YOUR
BRAND?
Our target has always been anyone who wants to enjoy
themselves and their holidays in elegant, but fun attire.
We expanded our offer from mens and boys to womens
and girls; from swimsuits to ready-to-wear and accessories.
Everyone can find the perfect outfit to enjoy their vacation.
In terms of market, by extending our outreach to attain
even more hotels and resorts, we emphasize the “forever on
vacation” lifestyle. This focus can help raise awareness that our
brand can be present during any season and on any type of
vacation - at the beach, of course, but also in the mountains, or
even at a spa (we also have a ski collection). We extended our
offering so that anyone is able to find what they are looking for
in Vilebrequin, not only in terms of product and quality, but
also in terms of spirit and situation. After all, who doesn’t love
to plan their vacation? From the hotel you will stay at, to the
swimsuit you will wear, all of these experiences are connected
and should be enjoyed.
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