CAN YOU TELL US ABOUT
RECENT COLLABORATIONS
WITH ARTISTS?
Collaborations are a very important
part of our universe at Vilebrequin.
It’s amazing to work with great
artists and brands that share the
same vision of enjoying life and its
best moments. Currently, we have
amazing collaborations such as
Karl Lagerfeld and Massimo Vitali,
which have had extremely positive
feedback! We have an upcoming
collaboration with American Artist
Donald Sultan before the end of
the year. Collaborations are the
perfect way to renew our energy
and presence as a brand; the
perfect combination between our
values and heritage, with a great
touch of fresh inspiration from our
partners.
YOU ARE CONTINUING TO
EXPAND GLOBALLY. HOW
STRONG IS THE LUXURY
MARKET?
The luxury market is very powerful,
yet challenging. We are now
facing plenty of changes in the
marketplace, especially with
digitalization and the evolution of
the way people consume goods. We
no longer talk about buying…people
want to have experiences. They are
concerned with their well-being and
their leisure. The way consumers
interact with brands needs to be
reinvented. It is exactly because
of these new consumption trends
that we want to focus ourselves on
the customer experience, notably
with a big plunge into the hotel and
resort industry; a segment that has
everything to do with our brand’s
DNA. We have a very international
clientele who travels a lot, especially
to 5-star hotels, resorts, and
palaces. Vilebrequin is the perfect
synergy to help answer the needs
and desires of hotel guests while on
their vacations.
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