Luxury Hoteliers Magazine 3rd Quarter 2019 | Page 21

In speaking with Barak Hirschowitz, president of the International Luxury Hotel Assn., at the ILHA Inspire Summit, he had this to say about the future of the luxury hotel segment: “Luxury hoteliers have an exciting opportunity today to reinvent themselves and market to the cultures and buying preferences of a diverse global travel community. That means engaging with and attracting younger Gen Y and Gen Z travelers and fusing cultural trends with the hotel’s food-and-beverage offering by purchasing the types of amenities and creating the kinds of personalized menus and services programs that target this demographic. Luxury travelers don’t want to just have a meal in the hotel restaurant; they want to have a dining experience in a restaurant that just happens to be in a hotel. Strategic purchasing is making this type of transformation possible, and it’s playing an important role in personalizing the guest experience. The most successful luxury properties today are those that source products designed to build meaningful relationships with these next generation travelers across multiple touchpoints at the hotel. It’s a new day and an exciting time to be in the luxury hotel business.” ILHA 21