Luxury Hoteliers Magazine 1st Quarter 2022 | Page 52

Your Hidden Workforce = Integrated Software
The software on your property needs to be integrated so it can act as a teammate to your staff , allowing them to focus more time on guests . The software ’ s ability to share a single guest profile across property ensures guest information only needs to be entered once , sparing staff from having to reenter the same information in different areas of your property . Integration ensures staff have complete visibility of what a guest has booked across the entire property , eliminating the time and labour needed to manually re-book activities that conflict with activities already booked on property . This single profile also shares notes on a guest across your property . Information on guest preferences , allergies , etc is visible everywhere , allowing guest-facing staff to go out of their way to accommodate the guest .
Integrating your marketing communication software can further reduce staff workloads by automating transactional communications with guests . A properly set-up marketing communications solution can automatically :
• Generate and email itineraries to guests when bookings are made , changed , or canceled relieves staff from these tasks and ensures guests are up to date .
• Send pre-arrival emails with details of your check-in procedure reducing the stress of arriving guests and frees frontline staff from easily answerable guest questions .
• Send appointment reminders with confirmations , decreasing the likelihood of missed appointments , and provide staff with more time to fill canceled time slots .
• Send follow-up communications post-visit to survey how guests enjoyed their stay , and to keep them engaged between visits .
Integrated software also removes back-off administrative work from your guest-facing team . Inventory management ( including recipe-level inventory management in spas and restaurants ) can be handled by your software instead of by staff . By setting up min and max levels , the software tracks your inventory and automatically generates POs when it is time to re-order . This level of automation allows you to keep micro-level control of your inventory while freeing staff of administrative tasks and allowing them to contribute their time on providing value to a guest ’ s visit .
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