2 . Utilize virtual presentation and management software .
With Cvent Wedding Spot , you can provide couples with interactive floor plans , allowing you to increase leads through a virtual tour of your venue .
Once you have a date locked in for a couple , the event diagramming tool allows your venue , planners , and couples to meet safety protocols and get creative ! From intimate semi-circle ceremony layouts to unique reception designs , Wedding Spot will help a couple ’ s vision come to life well before they say , “ I do .”
3 . Make it personal .
A top objection to package offerings is that they seem too cookie cutter . By offering a list of add-ons and upgrades , you can assure couples a truly personalized experience . For example :
• Partner with a local pop-up vendor to provide authentic experiences .
• Offer hybrid wedding upgrades that include conference software for live streaming on a preferred platform .
Beyond Weddings – 3 Ways to Book More Luxury Events in 2022
2022 won ’ t just be big for weddings . Consider the growth of other event opportunities as well . Many planners are looking for venues to host additional in-person and hybrid events . These tips will help you to book more through 2022 and beyond .
1 . Partner to maximize exposure .
Partner with your local convention and visitors bureaus ( CVBs ) as well as destination marketing organizations ( DMOs )! These organizations can help you connect with business event professionals looking for new offerings for their clientele . They can also help build confidence in your venue by sharing your property ’ s safety updates and adapted offerings – like your new micro wedding packages !
As the labor shortage is prevalent , CVBs have even stepped in to help hotels find and respond to qualified RFPs . DMOs can also use Cvent solutions to view Showcase RFPs in their market – and forward them to hotel partners , acting as the quarterback to find the best RFPs to send to you .
Keep in touch with your CVB and DMO counterparts to ensure they ’ re up to date on your latest offerings , features , and services .
2 . Expand your event offerings : consider drive-to and transient business .
Your venue provides unique experiences . Utilize creative marketing solutions to showcase that , while maximizing driveto event revenue . When you combine these events with leisure and transient opportunities , like providing short weekend getaways as add-ons , you can experience new boosted revenue streams .
3 . Promote your flexibility .
Hybrid meetings have been a huge trend over the last 18 months . While more and more people want to offer in-person events , it is important to be flexible and adapt to what demand calls for next .
It is the job of venue managers to offer planners infrastructure , and expertise to pivot as needed to accommodate the changing climate . Make it known that your venue can accommodate changing needs from a technical bandwidth perspective for virtual and hybrid events , to aligning your space with the right vendors and partners .
In the ever-changing landscape of events , knowing you have a plan for your venue is the best way to be prepared for whatever may come next . Cvent wedding and group business offerings provide you that security and the ability to scale for all your new 2022 event bookings .
About the author Francesca Vereb is Vice President in the Supplier & Venue Solutions division of Cvent , a leading meetings , events , and hospitality technology provider with more than 4,000 employees worldwide . She helps organizations optimize meetings and events management with the Cvent platforms that connect hotels , destinations , and venues with more than 88,000 event professionals , travel managers , and newly engaged couples .
26 ILHA