Weddings
Surge , Luxury Venues Can Book More & Boost Revenue in 2022
By Francesca Vereb
1984 . Read that again . There will be more weddings than we ’ ve seen in 38 years .
Part of this projection may mostly be due to post-pandemic demand and rescheduled events . At the same time , we are also seeing that the smaller weddings that were popular during the height of the COVID-19 pandemic , are still being considered by couples going into 2022 . Safety requirements and the desire for a more intimate setting are two reasons we ’ re seeing this trend continue . Enter , micro weddings .
A micro wedding is a ceremony and / or reception with less than 50 guests . Couples are opting for this option for a variety of reasons , whether it be to scale back a larger wedding , combine an elopement and reception , host an anniversary / vow renewal , and so on .
As many are still concerned with safety , others are looking for more cost-effective options . Smaller weddings provide plenty of space for safety protocols and offer couples more flexibility when it comes to budget .
So , how can you both meet the needs of couples and boost revenue this year ? Provide exclusive offerings that make it easier for couples to say yes to your venue .
Discover 3 Ways to Book More Luxury Weddings
1 . Create micro wedding packages .
Having all-inclusive solutions for couples creates stress-free planning for their memorable day . The package method adds value , eliminates an overload of choices , and can increase the average sales amount for your venue .
Take things a step further : elevate vendor partnerships to boost your offerings by adding different tiers of service that include entertainment , florals , linens , catering , cake , hairstylists , makeup artists , and more .
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