Farmbox
Direct
Reliable
Organic
Luxury
By Sherrie Wilkolaski
G
oing organic may have been
your New Year’s resolution,
or perhaps you are simply a
fan of eating healthy and
going local. There is a new
in-home delivery service that has
made it easy to eat organic and
they deliver! Farmbox Direct is a
“subscription based service that
brings 100% USDA certified organic
seasonal, and pesticide-free
produce” right to your door. They
deliver throughout New England
and have plans for expansion. The
service was founded by Ashley
Tyrner, as an answer to her busy
lifestyle in the fashion industry,
and a busy mother. She recently sat
88
I have personally experienced the
Farmbox Direct service and it is
wonderful. The fruits and
vegetables were fresh and the
variety kept my menu interesting
throughout the week. It was so nice
not to have to lug bags of fruits
and veggies home from the grocer
that week. They did the heavy
lifting for me. Reliable organic
ry at it n t
I most certainly do remember the
OMG moment! I was in the middle of
Fashion Week, my caregiver for my
daughter went out to Whole Foods
to grab all of my daughters produce
for the week. When I got home from
my 18 + hour work day, I noticed
not everything she had picked up
a
rti
r ani
Not only was it a waste of money,
I was not willing to have my child
who is a self-proclaimed vegan since
age one, eat anything less than
produce that is 100% USDA
rti
r ani
Do you remember the moment when
you had the idea for Farmbox Direct?
I want to make real, nutritious food
a given in the diet of every
down with us to tell us the history
behind Farmbox Direct, see her
interview below.
American. By eating by the seasons,
we are eating foods when they are
at their peak taste, are the most
abundant, and the least expensive.
I want to lower the negative
connotations of organic produce,
and showcase the many health
n t o a r h i t
ant
to draw the ‘you are what you eat’
connection even closer to everyone
I deliver to, one box at a time
How did you fund the business?
When I working as a brand manager
for a fashion designer, I had secured
funding for his business, and I also
took a percent of the brand for
this. I sold my shares to the other