Print
provides
more privacy
and security News
consumption
habits are
changing
71% of UK consumers
are increasingly
concerned that their
personal information
held electronically is
at risk of being hacked,
stolen, lost or damaged
and 69% keep hard
copies of important
documents filed at home,
as they believe this is the
safest and most secure
way of storing their
information. The results reveal that
consumers still spend
a lot of time reading
printed products
every week. 29% of
respondents read printed
newspapers every
day and a further 28%
pick up a paper at least
once a week. Despite
62% of respondents
preferring to read news
in print, in practice, more
are reading news on
electronic devices on a
daily (42%) and weekly
(28%) basis. 75% of
18-24 year olds say they
prefer to get their news
online for free and 62%
say they will read more
news online in the future.
Print is more
trusted and
provides
and deeper
understanding
to the reader
More consumers
believe they gain a
deeper understanding
of the story when read
from newspapers
(63%) over online news
sources (45%). 76%
of all UK respondents
believe “fake news” is
a worrying trend and
just 16% trust the news
stories found on social
media. Older age groups
were less trusting of
both printed and online
news sources: just 35%
of respondents over 55
say they trust the news
stories they read in
printed newspapers, and
only 4% say they trust the
news stories found on
social media.
Despite the shift
to reading more
news online, 59% of
respondents would be
concerned if printed
newspapers were to
disappear in the future.
There is concern about
the impacts of digital
consumption on health
47% believe they spend
too much time on
electronic devices and
46% are concerned the
overuse of electronic
devices could be
damaging to their
health. 31% feel they are
suffering from “digital
overload” - this rises to
58% amongst the 18-24
year olds.
Although 69% think it’s
important to “switch
off” from screens, 62%
of respondents claim
they are reading fewer
printed magazines than
they used to and 44% are
reading fewer books.
Online
advertising
is unpopular
with most
consumers
The results reveal that
78% of UK consumers
do not pay attention to
online advertisements
and 63% do their best to
block or avoid them. 69%
of respondents say they
find online ads annoying
and 72% say they can’t
remember the last time
they willingly clicked an
online ad. Print & Paper
•
Digital Overload
74
%
of 18-24 year olds
believe they spend
too much time on
electronic devices.
58% are concerned
this could be damaging
to their health.
Advertising Preferences
43
%
would be more likely
to take an action
after seeing an
advertisement in a
printed newspaper or
magazine than they
would if they saw the
same advert online.
Safety and Security
71
%
are increasingly
concerned that their
personal information
held electronically
is at risk of being
hacked, stolen, lost or
damaged and 69%
keep hard copies of
important documents
fi led at home, as they
believe this is the
safest and most secure
way of storing their
information.
Lucid Motif Graphic Industry
14