5 Months
As this point it is time to start training the LunaWarriors. They will be brought into the sales office for a paid day of learning sales tactics, how the Lunapads work, feminine hygiene tips and other relevant information. This will allow them to deliver not only products to their community but also education on feminine health, one of the issues Lunapads was trying to combat by entering this market. They will also be shown how a Luna sales party will be conducted with the help of the support staff. Hopefully this will be a fun experience to get them excited for the product and make it a believable sales experience. Once these women are trained and comfortable hosting the parties, they will start spreading the word and inviting women to try Lunapads. For the first month, there will be a promotion to encourage first time buyers to try Lunapads.
It will be a gradual process that these women switch from disposable products or other less hygienic ones so convincing them that there is no risk will be imperative. The promotion will feature a 4 pack of Lunapads for the same price as a 30 pack of disposable pads. This combats the fear that they can’t afford the product. If they use the pads and see that it works for them and in the long run is a more cost effective option, they will be return buyers for themselves and their families.
8 Months
This is the point in time that we will launch our advertising campaign. We will have been relying on word of mouth marketing before this point. We wanted to
get the word out that these parties are happening before we put the ads out. The ads are more abstract and don’t feature the product, only the brand logo. This is to combat the stigma or advertising sanitary products. If we can create brand recognition before we release advertising it will create conversation. Hopefully it will stimulate action to learn more about the brand and to approach the Lunawarriors for more information. If not the Lunawarriors we can still rely on word of mouth and we can expect conversations on this innovative product.
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LUNALIFE
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