The light by
Maurici
Ginés, artec3
W
28
When was the artec3 studio founded, and
why did you decide to focus on lighting design
in particular?
I founded artec3 in 1994. At that time, lighting
design was not really known in the field of
architecture, as in my opinion it still is today,
it was practically unknown. In Spain, lighting
design was limited mainly to the theatre
and entertainment, and there was no form
of academic training available. I chose it as
a profession because it was the way that allowed
me to work and experiment with light. I could
see too many spaces that were illuminated with
only a functional purpose, and this led me
to work and study light, with a wider and more
complex vision.
How is lighting for retail merchandising
designed?
First of all it evolves from a careful analysis of the
brand. In retail sale, the image of the brand must
be easy to recognize and identify at first sight,
almost unconsciously. Light plays a fundamental
e met Maurici Ginés, the director and
founder of artec3. The first artec3 studio
was born in Spain over twenty years ago.
Currently there are three operative offices: in
Barcelona, London and Mexico City. More than
300 projects for interiors, for lighting architecture
and products, dozens of prizes and
acknowledgements, together with a constant
research of innovative solutions, have made
artec3 one of the most interesting studios
in the international panorama of lighting.
The dynamic Ginés described his work and his
experience, and shared some thoughts about
the world of lighting design with us.
LUCE 320 / INCONTRI