1 | Noè Duchaufour Lawrance, Lannà,
Kundalini, 2017
2 | Alberto Saggia & Valerio Sommella,
Kushi mobile, Kundalini, 2017
3 | David Pompa, Yuma, Kundalini, 2017
What is your final word on Euroluce 2017?
What signals did you perceive?
My feelings have been positive since the
beginning. In a short way, we had an unerring
method to calculate the number of visitors
of the stand: the coffee pods. Compared
to the previous Euroluce edition, two years ago,
we had to refuel twice! Not only did we always
have visitors in our stand, but those who visited
it were pleasantly impressed and surprised.
This year, Kundalini’s new artistic direction has
been clearly declared and understood
by everyone. Products have been the absolute
protagonists and they have captured the
attention of many, demonstrating that a
well-made and successful collection makes
the difference in sales. The latter, inevitably,
leverage on the strength and image of the
brand. The success is further demonstrated
by the many orders signed at the fair, which
was not something to be taken for granted in
recent years. Finally, I can say that this edition
of Euroluce has been great, both for Kundalini
and, in general, for the lighting industry.
Euroluce is a fair that one has to attend.
How are Assoluce’s numbers? Are they growing?
I am in my fourth year as chairman of Assoluce,
and luckily enough the numbers are good.
This trend is closely linked to the physiological
export disposition of the lighting world.
Since the domestic market cannot absorb
the whole production, exports have become
dominant, with an average figure of 68%
and reaching 72% in 2016. While in the past
years the domestic market gave shares up,
companies turned mostly overseas. Another
reason driving export is the fact that shipping
costs are low: shipping a lamp overseas is far
less expensive and less complex than shipping
a kitchen or furniture. Logistics, as you can see,
is a crucial factor. I could add another element:
lighting companies have a relatively low unit
cost, and this definitely favours purchasing from
abroad. Even on important orders, we are not
talking about exorbitant figures, and this makes
foreign customers more confident to buy our
product. This has made and continues to make
the difference between the lighting industry
and other manufacturers. Unlike furniture,
lighting has not lost foreign markets. Just think
of the drop in the classical furniture branch,
which is heavily dependent on the Russian
market, and its difficulty in recovering from it.
Our industry, being independent from specific
markets, has been mostly favoured in terms
of exports and growth.
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