Lubezine Magazine Vol. 9 April - June 2014 | Page 6

Frequently Asked Questions P.8
See also

THEMARKETREPORT
N E W S • B R I E F I N G • N E W P R O D U CTS • T E C H N O LO GY

SERVICE PAC T

Tata Motors,
Total
Lubrifiants
sign Africa
aftermarket
service deal
India’s Tata Motors has
struck a deal with Total
Lubrifiants, a leading global
integrated oil and gas firm
for aftermarket service of
commercial vehicles in
parts of Africa, reports the
Economic Times.
Under the partnership,
Total Lubrifiants will
supply its branded lubricants and special products
across the Tata Motors
sales and service points in
African markets other than
South Africa.
Total Lubrifiants is the
market leader in Africa,
where it operates in 43
countries.
“Through our partnership
with Total Lubrifiants, we
will provide our customers
with superior quality lubricants, developed specially
for Tata Motors commercial
vehicles, enhancing the
performance of our engines,
gearboxes and drivelines,”
said Sanjeev Garg, Tata
Motors, global head for
Customer Care (Commercial Vehicles),
With this partnership,
Total Lubrifiants will
also jointly support the
modernization of Tata
Motors workshops across
Africa.

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4

PRODUC T LAUNCH

Hyrax, Habib launch new
lubricant into the EA market

A

new lubricant brand
has been introduced
into the Uganda market
through a partnership between
Uganda-based Habib Oil and
Hyrax Oil which is based
in Malaysia. The lubricant,
branded Hyrax Oil is already
in circulation in Uganda after
Hyrax also named Habib Oil as
its distributor in the East Africa
market, according to a report
by the Uganda-based Africa
Business Week.
Hyrax Oil provides lubrication solutions, ranging from
marine, industrial, transformer,
automotive greases, specialty
lubricants as well as coolants.
The company has been operating for the past 23 years and
the joint venture deal was only
recently sealed with Habib Oil
Limited as the Hyrax Oil agent
for the East African market.
Over the years, Hyrax Oil has
earned international accredita-

tion from such groups as the
American Petroleum Institute
(API), Doble, European’s Automobiles Association (ACEA) and
MTU Friedrichshafen Gmbh.
In his speech during the
launch, Hajji Habib Kagimu,
Chairman Habib Oil noted,
“Hyrax Oil will not rip your
machines. It will not cost you
an arm and leg.” He added that
the oil’s efficiency requires
that while average taxi
changes engine oil every seven
days,Hyrax, will need change oil
20 days or more.
With 25 years of research
backing Hyrax Oil, Dato
Hazimah assured: “This is the
beginning of history. Habib
Oil is an established player on
the Ugandan market and their
standards met our specifications.”
“The product will be
available to consumers within
a maximum of seven days from

the launch,” states Godfrey
Mugabi the head of strategy and
planning at Habib/Hyrax Oil
partnership.
He added: “We will have a
show room along Luzira road
and partnerships with selected
stations in Kampala like City
Oil then expand to other parts of
the country. Compared to other
products, Hyrax oil also has
high quality.”
“Since we only deal in
lubricants, the expertise we put
in is higher than that of other
oil companies. Considering
that this product is recognized
worldwide is enough to ensure
it is of very high quality,” he
explained.
Hyrax Oil joins a competitive
sector with already established
players Total, Shell, Gapco,
Mogas, Petro, City Oil and Kobil
among others all vying for
attention from motorists among
other consumers.

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LUBEZINE MAGAZINE | February-April 2014