Lubezine Magazine Vol. 9 April - June 2014 | Page 28

QUESTIONS
10

SALES PROCESS

FOR LUBRICANTS PROFESSIONALS

My take
on the
Kenyan
lubricants
industry

I

n the year 2000, a student joined a lubricants marketing
organization in what was expected to be an ordinary internship
spell. However, as fate would have it, that would be BILLY
MUGER’S first step into the numerous professional opportunities
available in the lubricants industry. He developed an enduring
interest in lubricants and has never looked back ever since. In the
course of his career,spanning over ten years now, Billy has worked with
various organizations within the industry and in various positions. For this
issue, Lubezine magazine team spoke with him to get his perspectives on the
industry based on his professional experiences. Here are highlights of that
interview:
Lubezine: When did you start
your career in lubricants?
Billy: I joined the lubricants industry in
the year 2000 and have remained actively
involved to date.

focused on used oil management. That experience sparked my interest in lubricants. So that
was the beginning of my ongoing involvement
in lubricants.

What inspired you to take up a
career in lubricants?

What companies have you
worked for previously and in
what positions?

Well, it all started when I joined Kenya Shell as
an intern. In the course of my internship stint
at the organization, I became part of a project

My first professional job in lubricants was
with Total Kenya, where I was a Lubes Sales
Engineer. Afterwards, I joined Chevron Kenya

26

to be a Lubes Business Consultant. Then I
moved to Synergy Lubricant Solutions as a
Lubes Consultant, after which I proceeded to
Hass Petroleum in Uganda.

What have been your most
memorable career highlights?
The most memorable experience so far regards
my period at Chevron. My job involved promoting lubes business through innovative
marketing activities. At the organization, I
took pleasure in participating in such exciting sales promotional activities as consumer
SMS messaging and scratch-and-win sales
promotions.

What is the most difficult challenge you have faced in the course
of your career?
Handling customer liability claims made to
my employer can at times be one of the most
demanding challenges of my work. Sometimes a client comes with a complaint about
the failure of a costly industrial machinery
bearing, for example. Running a thorough
LUBEZINE MAGAZINE | February-April 2014