Lubezine Magazine Vol. 9 April - June 2014 | Page 16

IN OTHER WORLDS
BY SAM MACHARIA
INFORMATION SOUR CE

Lubrizol launches resource
website on GF-6 specifications

T

he Lubrizol Corporation has
announced the creation of GF-6.com,
a new dedicated website for Original
Equipment Manufacturers (OEMs), lubricant manufacturers and other automotive
industry professionals who want insight
into the proposed GF-6 passenger car
engine oil specification.
The proposed International Lubricants
Standardization and Approval Committee (ILSAC), GF-6 is expected to raise the
performance bar for initial fuel economy,
fuel economy retention and overall engine
protection.
“Lubrizol developed this communication channel to be the one stop website
containing news, opinion, trends, challenges and lubricant additive expertise focused
on the proposed GF-6 specification,” said
Dr. Mark Rees, Lubrizol’s Global Business
Manager – passenger, car engine and oil
additives.
“Just like GF-5.com, we anticipate the
site will become the go-to place for a broad
range of industry stakeholders involved
in helping to develop and shape the future
passenger car marketplace.”
Globally, OEMs are developing new
technologies to meet governmental regula-

tions, calling for a significant improvement
in fuel efficiency and lower greenhouse
gas emissions. These new technologies are
set to impose much greater demands on
lubricants as engine oils are expected to
deliver higher fuel economy levels, while
adequately protecting engines and remaining compatible with emissions systems.
The proposed GF-6 specification
addresses these needs, and GF-6.com is a
centralized location for industry stakeholders to find information regarding engine
technologies, engine test development,

global impacts and overall specification
development. “Fuel economy standards
drive the OEMs to develop new engine
technologies which impact the engine oil,”
said Rees, adding that the challenge for the
industry will be to balance all performance
parameters into engine oil that enables
the use of new engine technologies while
delivering a higher level of fuel economy.
‘It’s about successfully delivering this
efficiency without compromising the
fundamental protective properties of the
lubricant’, he said.

.

Shell relaunches car service reminder app
Shell has re-launched its motor
service and check-up application that will now be used by
auto owners to remember key
vehicle service dates.
The app, known as Shell
miGarage and released
alongside an upgrade, will
allow car owners to store
important dates for services
and check-ups as it will be
able to send users push
service notifications. A newly
integrated functionality within
14

the app will also allow users to
store multiple dates regarding
their vehicles and meanwhile
continue to feature functionalities from the previous version,
which allows users to match the
correct lubricant with their car,
bike or industrial machinery.
Other features of the app
include ability to turn a phone
with a flash into an LED torch
as well as an option with which
to explore social and photo
content, including latest Shell

news and promotion updates.
Andrew Hepher, Shell International Petroleum’s General
Manager, Marketing Consumer
Brands and Product stated: “We
know that juggling maintenance dates across multiple
vehicles can be a challenge for
many of our customers, which
is why we have created the
Shell miGarage functionality.’
‘As part of our ongoing
commitment within the mobile
space, the app aims to remove

a level of complexity from the
end users’ daily lives, allowing
them to focus on other tasks,’
he said, adding that alongside
the existing Lubematch
features, Shell miGarage is
a step towards being able
to manage all motor vehicle
needs from one central point.
The app, developed
internally by Shell, will initially
launch in UK, Russia, Brazil
and India on iOS and Android
formats.

.

LUBEZINE MAGAZINE | February-April 2014