Love a Happy Ending Lifestyle Magazine August 2013 | Página 17

Are you feeling the fizz??
One of the biggest marketing campaigns this
year has been from Coca-Cola! I’m talking
about all those Coke bottles produced with 150
of Britain’s most popular names written on
them. Here’s the list – is your name one of
them?

Coke bottle name list - http://cokestudio.cocacola.com/tccc-sacn-webapp/findyourname

I have visions of people going into
supermarkets, raiding the chilled drinks cabinets
in search of a bottle with their name on. Fizzy
pop lying in the aisles, children crying when
their name can’t be found, employees ordered
to search out the back for extra stock…
I’ve changed my name to Rachael!

Personally I love campaigns like this because it
means the company is thinking outside the box (or
should that be the bottle) and really trying to
connect with people by using something personal
to them (their name) and combining it with social
media to muster attention.
But what do you all think of trends like this? Do
they really work to increase sales of a product? Or
is it just all about creating a buzz about a brand?
What other adverts or campaigns do you
remember that caught your attention?
I know the adverts for Calgon work. My daughters
know the jingle really well!

Brought to you by: Mandy Baggot
Website/blog: http://mandybaggot.com/
Twitter: @MandyBaggot FB: Mandy Baggot