Louisville Medicine Volume 62, Issue 2 | Page 22

Practicing and Life Member CategorY Winner 2014 Richard Spear, MD, Memorial Essay Contest Hello My Name Is… David A. Lipski, MD T his friendly phrase greets us on name tags, and is the title of a popular song. Once self-explanatory, the tag “Hello My Name is…Physician” may now be blurry if not antiquated. With good reason we wear other name badges. Some bear endearing titles that need to be earned. Others display unflattering monikers that can be the product of perceived moral or professional failure. Sometimes the names are apt, and at other times they are not. Let me share a few of the names I have displayed. Maybe you have been called similar names. Then you can tell me whether we ever met. Beggar. Insurance carriers rightly have criteria defining medical necessity for tests, medicines and procedures. But at times our system requires us to plead our patient’s case to biased practitioners acting on behalf of insurance carriers. Who among us has not navigated automated telephone menus, and then held for the next available agent for the privilege of groveling to a conflicted nurse or physician for financial authorization for indicated treatment? - all for the benefit of patients who paid premiums so the carrier would take care of them when they were sick, by the way. Confidant. Patients courageously share astonishing secrets with physicians. Shameful habits, embarrassing fears, un-confessed indiscretions, and longings to die are not discussed in polite company with strangers. Sometimes learning secrets changes management, but not always. Some seem to be offered as confessions, as if we are something more than imperfect humans with our own secrets. Medical school curriculum does not include lectures on human courage, but we witness it every day. Coveter. This cold, prickly appellation is applied less frequently than in the past. Less often we notice jet-setting, expensive cars, and midweek golf outings at posh country clubs among our physician brethren. The public is now more aware of the formidable commit20 LOUISVILLE MEDICINE ment required to practice medicine d \