STRENGTHS
-Clear image and target audience
- Glamorous products are sold on Asos and Topshop online.
- They are very active on their social medias.
- They have a very aesthetic Instagram
- Their website is very easy to use and reflects the brand well.
OPPORTUNITIES
- Glamorous is sold on the Topshop website,it would be a great opportunity if it was stocked in lots of their stores too. Considering the amount of stock online, if it was in store, it may be easier to spot.
WEAKNESESS
- They only have one store in Manchester Trafford Center.
- They have never done a collaboration before.
- They have not got strong advirtising. I discovered them by stumbling upon them on Asos.
- Their name 'Glamorous' is used for many other things. It is one of may Google searches that come up. It is not easy to find it amongst them all.
THREATS
-They have a lot of competition wth other more successful and well-known online stores such as Missguided and Pretty Little Thing. These are big competitors.