10 Strategic Steps in Developing Effective
1. Purpose
Make sure your media campaign has a purpose. You do not want to be a company that makes post like any other ordinary person. If you are a shoe company than make sure your campaign is promoting your shoes and the services that you offer.
2. Who are you trying to reach?
Know who your target market is. Make sure the product and/or services you offer are geared toward that market.
3. Listen & Observe
Your target market will tell you what they like and what attracts them. All you have to do is sit back, listen, and observe. You will find their likes, dislikes, and buying habits. Just pay attention.