Lost Pearl Creative Portfolio Banh Shop Proposal | Page 8

A WORLD-CLASS
CONCESSIONS PARTNER
YUM! BRANDS - A POWERHOUSE PACKED WITH A LOCAL PUNCH

To g e t h e r wi t h ou r b ran d p artn er, Ba nh Shop, Ba gue ttes to Bowls, h as b een
a n i n te r n at i o n al su ccess for the YUM! Bra nd e m e rging de pa rtm en t l ed by
C hr i sto p h e Poirier an d M ark B rezinski. This we ll ba la nced a uthen t ic Asi an
or i g i n a l b ra n d is ou r an swer to the DFW Te rm ina l D “world c la ss Asian ”
s e l e ct i o n t h at h as b ecome th e trave ler ’s have n a nd DFW professiona l’s h eal t hy
d i ni n g d e st i n ation . We w ill con tinue to foc us on sha rper bra nd positio n i n g an d
i ns i g h t - d r i ve n marketin g p rog ram s by concentrating on these key a reas: mo re
p rod u c t c u stomiz ation , more leading innovation a nd m ore e nga gem e n t t h ro u g h
s oc ial m e d i a an d d ig ital. At D F W’s Te rm ina l D, Ba nh Shop will continu e to b e
a we l co me b eacon of conven ience for a ll trave lers—day or night. Se r vin g as a
t r ul y co n t i n u ally op eratin g u n it—DFW/Ba nh Shop will greet e a rly flye r s w i t h a
hot , f re s h b reakfast men u an d , o ffe r nutritious e ne rgy-fue ling susten an ce fo r
l ate n i g h t p assen g ers cau g h t in a wintry storm ’s de lay.
D ay o r n i g h t , B an h Sh op w ill b e open to we lcom e,
s e r ve an d p rovid e a won d erf ul, fresh, a nd
he a lt hy A s i an d in in g exp erien ce. The be st
p a r t, we ’re a lread y h ere.
Yum ! B ran d s, In c. , ( N YSE : YUM),
cor p o rate o f f ices in P lan o, TX , is one
of t h e wo r l d ’s larg est restau ra nt
comp an i e s
w ith
over
41,000
re st a u ra n t s in more th an 125
coun t r i e s a n d territories. Yu m!
Bra n d s i s ran ked #228 on th e
FO RT UN E 50 0 list w ith reven u es
of more than $13 billion and in 2014
wa s n ame d amon g th e 100 B est
Co r p o rate C i tizen s by Corp orate
Re s p o n s i b i l i t y Mag az in e an d one
of t h e Ao n Hew itt Top Comp an ies
fo r Le a d e r s i n N orth A merica. Our
re st a u ra n t b ran d s – KFC ®, P iz z a Hut®
a nd Ta co B e l l ® – are th e g lob al le a de rs
of t h e c h i cken , p iz z a an d M exic a n-style
fo od c ate g o ries. Yu m! B ran d s, Inc ., is the

worldwide
leader in emerging
m a rkets with mo re
tha n 1 5,0 0 0 rest au ran t s,
ne a rly twice a s m a ny as t h e
ne a rest com pe tition. Wit h o n ly 2
resta ura nts pe r m illion peop l e i n t h e
top 1 0 em e rging m a rkets, com p ared to
57 resta ura nts pe r m illion in t h e U. S . ,
we a re on the ground floor o f g l o b al
growth.